video production and animation blog.
Welcome to this lovingly crafted page full of fabulous video production and animation stories, updates & resources. Enjoy!
How to look and feel good in brand videos (FREE video content theme planner included)
Talking on camera doesn't have to be hard. Find out how to shake off those worries and prepare to thrive with our free content theme planner.
How much does professional video production cost? (FREE rate card included)
Find out what effects the cost of your video production or animation project, what skills you are being charged for and how much you should expect to spend.
Purpose-driven video production that’s good for the planet
Reduce your carbon impact with our purpose-driven video production pledge. Receive carbon credits for every project you commission with Majestical.
A comprehensive guide to e-learning video production
Majestical’s comprehensive guide to producing elearning video content. Learn all the tips and tricks of the trade.
Award-winning innovation
Our clients - and friends - Mindset Practice won the APB award for innovation! We’re so thrilled for them, and we loved being part of this journey.
Amplify candidate attraction with a remarkable recruitment video
How a dash of creative thinking about your employer brand and values will go a long way in delivering seriously good talent to recruitment teams.
Turn your event content into a marketing goldmine
With event season fast approaching, here are some simple, low cost ways you could look to maximise the investment and impact of your campaign by integrating film into your event.
How to plan seriously effective video and animation
There are two main questions we first need to establish the answers to, before we can start to plan your creative. To begin with, we need to be clear about who’s opinion really matters. And we mean, really.
Five types of video content you need (and how they help your brand)
As a business, harnessing the power of video content might be a no-brainer, but knowing which types of videos you need for your business can be tricky.
Becoming camera confident
We all have that stuff that stops us from doing those things we think we ‘should’. And when it comes to building the confidence to take on that stuff, it starts by addressing the obstacle(s) that are getting in our way.
Who owns the video footage and can we see it?
Legally we own the footage. But ethically it’s right for you to have access to it too, and we’re in the business of operating ethically. But before we copy it all over to a hard drive and post it to you willy nilly, there are a few important things to explain first.
Selling creatively with video marketing
From demonstrating that you know how the audience really feels, to planting a seed in their subconscious, sell by showing them you care enough to know what they want.
Creating with the climate in mind
Having cooked up a big idea, our friends at Carbon Kapture wondered if we’d be up for being #ReelKind and pitching in. “We’re planning a hackathon” they told us. “Hold the phone” we replied “what the hack is a hackathon??!”
The secret to creative video marketing
We’re constantly bombarded by marketing, so how do you create marketing or brand content that sells to customers without them realising they’re being sold to?
Hack into their mainframe using metaphor
Prepare yourself because - unsurprisingly - I’m about to invite you inside a metaphor to explain this one…
Corporate doesn't have to mean boring
What’s the secret ingredient that allows big name corporate brands to connect with their customers?
The Diary of a Nimble Film Chick
Take a peek behind the lens and discover what goes down on a rather exciting location shoot…
Can fun and laughter be the key to successful video content?
Discover which brands are using entertaining video content to tickle their customers pink and why you need to be harnessing the power of the humble “lol”
Testimonials are awesome
Like sprinkling a dash of fairy dust all over your leads, a well crafted testimonial video can have quite a magical impact on conversions for your business.
When losing a pitch is NOT a business loss
Sometimes you just know in your gut that it’s not going to work, and no figure will make a project worth sacrificing your well being for.
Do you have a video production or animation question?