video production and animation blog.
Welcome to this lovingly crafted page full of fabulous video production and animation stories, updates & resources. Enjoy!
Publishing your video: ten things you need to know to get the best results
In this short blog we share the top ten things to consider when thinking about when, where and how to share your video, so that you get the results you’re looking for.
Nurturing customers through your sales funnel; the power of video
We reveal the best videos to use at each stage of sales funnel in this short blog. Because choosing and using the right video at the right time will work wonders to amplify your success!
Three types of charity video content that will ignite support and change lives
Stop struggling to engage donors! Create charity video content that drives donations and leaves a lasting impact.
Grant funding success leads to newly refurbished lake opening
We’re thrilled to have been invited to the official lake opening at the Lovell Quinta Arboretum. Our films were instrumental in them winning the coveted Veolia Environmental Trust grant.
Charity fund-raising illustration & animation success
We’re celebrating a smashing achievement for our charity client Unlock, who exceeded their Big Give Christmas fund-raising target!
Amplify candidate attraction with a remarkable recruitment video
How a dash of creative thinking about your employer brand and values will go a long way in delivering seriously good talent to recruitment teams.
Turn your event content into a marketing goldmine
With event season fast approaching, here are some simple, low cost ways you could look to maximise the investment and impact of your campaign by integrating film into your event.
How to plan seriously effective video and animation
There are two main questions we first need to establish the answers to, before we can start to plan your creative. To begin with, we need to be clear about who’s opinion really matters. And we mean, really.
Five types of video content you need (and how they help your brand)
As a business, harnessing the power of video content might be a no-brainer, but knowing which types of videos you need for your business can be tricky.
Who owns the video footage and can we see it?
Legally we own the footage. But ethically it’s right for you to have access to it too, and we’re in the business of operating ethically. But before we copy it all over to a hard drive and post it to you willy nilly, there are a few important things to explain first.
Create a simple, custom branded gif
If you’re already using gif files in your library of promotional visuals then kudos my friend, you’re streets ahead of many of your competitors!
Maximising charity video content
With these five easy steps we’re able to empower every charity to walk away with actionable ways to maximise the impact and value of their video content immediately.
Selling creatively with video marketing
From demonstrating that you know how the audience really feels, to planting a seed in their subconscious, sell by showing them you care enough to know what they want.
The secret to creative video marketing
We’re constantly bombarded by marketing, so how do you create marketing or brand content that sells to customers without them realising they’re being sold to?
Hack into their mainframe using metaphor
Prepare yourself because - unsurprisingly - I’m about to invite you inside a metaphor to explain this one…
Corporate doesn't have to mean boring
What’s the secret ingredient that allows big name corporate brands to connect with their customers?
Can fun and laughter be the key to successful video content?
Discover which brands are using entertaining video content to tickle their customers pink and why you need to be harnessing the power of the humble “lol”
Testimonials are awesome
Like sprinkling a dash of fairy dust all over your leads, a well crafted testimonial video can have quite a magical impact on conversions for your business.
How to make good corporate video
I’m not going to talk you through any of the technicalities of creating video content in this blog post. Instead I’m going to start with the fundamentals to every successful corporate video; the planning, or pre-production stage.
Good YouTube video ideas
So you’ve set up your business YouTube channel and now you’re stuck for content ideas? Check out these tips to help you alleviate that creative block.
Do you have a video production or animation question?