video production and animation blog.
Welcome to this lovingly crafted page full of fabulous video production and animation stories, updates & resources. Enjoy!
How to plan seriously effective video and animation
There are two main questions we first need to establish the answers to, before we can start to plan your creative. To begin with, we need to be clear about who’s opinion really matters. And we mean, really.
Five types of video content you need (and how they help your brand)
As a business, harnessing the power of video content might be a no-brainer, but knowing which types of videos you need for your business can be tricky.
Becoming camera confident
We all have that stuff that stops us from doing those things we think we ‘should’. And when it comes to building the confidence to take on that stuff, it starts by addressing the obstacle(s) that are getting in our way.
Who owns the video footage and can we see it?
Legally we own the footage. But ethically it’s right for you to have access to it too, and we’re in the business of operating ethically. But before we copy it all over to a hard drive and post it to you willy nilly, there are a few important things to explain first.
Create a simple, custom branded gif
If you’re already using gif files in your library of promotional visuals then kudos my friend, you’re streets ahead of many of your competitors!
Can illustrations impact workplace well-being?
Having art in the workplace isn’t just about looking pretty; it sends a strong message: we care about our people, full stop.
A cupful of #ReelKind goodwill
We love coffee, we love the planet and we love donating to charity. Here’s the story behind our #reelkind rice husk coffee cups.
Perks for people and planet
You see we really do love our planet. And we really do love our people too. So we thought we'd find a way to combine these two loves with a lovely new climate and health positive perk.
Maximising charity video content
With these five easy steps we’re able to empower every charity to walk away with actionable ways to maximise the impact and value of their video content immediately.
Introducing the #ReelKind initiative
#reelkind is about the small actions we can take today that just might create a really big impact tomorrow – because we truly believe that what we do matters.
The Majestical Story
We know that everyone loves a good yarn, so here’s our attempt at sharing the story behind this Majestical brand. We hope you enjoy!
We are Majestical
The TLDR version of all of this is that our tumultuous tetralogy of creatives are here to produce the tippy top in film, animation and illustration for your business or charity.
Getting a job isn’t easy
As I returned to the studio I was reminded that there really are many many great people out there in business who want to do good and give back to their community. And I was honoured to have been a part of this experience.
Selling creatively with video marketing
From demonstrating that you know how the audience really feels, to planting a seed in their subconscious, sell by showing them you care enough to know what they want.
Creating with the climate in mind
Having cooked up a big idea, our friends at Carbon Kapture wondered if we’d be up for being #ReelKind and pitching in. “We’re planning a hackathon” they told us. “Hold the phone” we replied “what the hack is a hackathon??!”
The secret to creative video marketing
We’re constantly bombarded by marketing, so how do you create marketing or brand content that sells to customers without them realising they’re being sold to?
Hack into their mainframe using metaphor
Prepare yourself because - unsurprisingly - I’m about to invite you inside a metaphor to explain this one…
Creating something new is hard
As a Cheshire based creative studio we’re in the fortunate position to be able to offer our #reelkind support when a cause grabs our attention. And boy, was our attention grabbed recently.
Corporate doesn't have to mean boring
What’s the secret ingredient that allows big name corporate brands to connect with their customers?
The Diary of a Nimble Film Chick
Take a peek behind the lens and discover what goes down on a rather exciting location shoot…
Do you have a video production or animation question?