video production and animation blog.
Welcome to this lovingly crafted page full of fabulous video production and animation stories, updates & resources. Enjoy!
Perks for people and planet
You see we really do love our planet. And we really do love our people too. So we thought we'd find a way to combine these two loves with a lovely new climate and health positive perk.
Maximising charity video content
With these five easy steps we’re able to empower every charity to walk away with actionable ways to maximise the impact and value of their video content immediately.
Introducing the #ReelKind initiative
#reelkind is about the small actions we can take today that just might create a really big impact tomorrow – because we truly believe that what we do matters.
The Majestical Story
We know that everyone loves a good yarn, so here’s our attempt at sharing the story behind this Majestical brand. We hope you enjoy!
We are Majestical
The TLDR version of all of this is that our tumultuous tetralogy of creatives are here to produce the tippy top in film, animation and illustration for your business or charity.
Getting a job isn’t easy
As I returned to the studio I was reminded that there really are many many great people out there in business who want to do good and give back to their community. And I was honoured to have been a part of this experience.
Selling creatively with video marketing
From demonstrating that you know how the audience really feels, to planting a seed in their subconscious, sell by showing them you care enough to know what they want.
Creating with the climate in mind
Having cooked up a big idea, our friends at Carbon Kapture wondered if we’d be up for being #ReelKind and pitching in. “We’re planning a hackathon” they told us. “Hold the phone” we replied “what the hack is a hackathon??!”
The secret to creative video marketing
We’re constantly bombarded by marketing, so how do you create marketing or brand content that sells to customers without them realising they’re being sold to?
Hack into their mainframe using metaphor
Prepare yourself because - unsurprisingly - I’m about to invite you inside a metaphor to explain this one…
Corporate doesn't have to mean boring
What’s the secret ingredient that allows big name corporate brands to connect with their customers?
The Diary of a Nimble Film Chick
Take a peek behind the lens and discover what goes down on a rather exciting location shoot…
Can fun and laughter be the key to successful video content?
Discover which brands are using entertaining video content to tickle their customers pink and why you need to be harnessing the power of the humble “lol”
Testimonials are awesome
Like sprinkling a dash of fairy dust all over your leads, a well crafted testimonial video can have quite a magical impact on conversions for your business.
When losing a pitch is NOT a business loss
Sometimes you just know in your gut that it’s not going to work, and no figure will make a project worth sacrificing your well being for.
How video editing is done
Great editing skill doesn’t happen overnight, however there are some basics that with a bit of practise will help you leap ahead in terms of the quality of your edited output.
Improve your video interviews
This blog post is for all those corporate video producers out there looking to get the best content out of their recorded video interviews.
Understanding the rule of thirds
The rule of thirds is like a magic formula for creating beautifully framed shots every time, and with a little practise you’ll soon find yourself approaching every set up with this at the forefront of your mind quite naturally.
Do you have a video production or animation question?