When completing your B Impact Assessment (BIA) you'll have to answer a series of questions about your company's practices and outputs across five categories. In this BIA category special we asked three simple questions:

1. What is the Customers BIA category?

2. Why does it matter?

3. And what kind of things do B Corps do to support their workers?

▬ Featuring ▬▬▬▬▬▬▬▬▬▬

► Rebecca Goldcrump, CEO/Co-Founder of The Impact Collective

► Sarah Holderman, COO/Co-Founder of The Impact Collective

► Liz Carter, Purpose and Impact Manager at Cripps

► Suzanna Hinnell, Operations & Marketing Director at 4C Associates

‌▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬

0:00 (What are workers?)

0:12 (Why customers matters)

0:55 (brands are built around customers)

1:13 (when customers are neglected)

1:28 (building good customer relationships)

1:55 (positive customer impact)

▬ Subscribe ▬▬▬▬▬▬▬▬▬▬

Remember to subscribe to our channel @‌itsmajestical to stay up to date with this unwrapped series of B Corp spotlight videos 💚