Abstract scientific explainer animation →
This abstract brand animation was created to explain a flagship journal as part of a larger anniversary marketing campaign.
AN ABSTRACT BRAND ANIMATION FOR A GLOBAL SCIENTIFIC JOURNAL
We created this animation for Cell Press iScience Journal as part of a white label project.
This global scientific publisher wanted to publicise their Cancer Cell Journal in time for the landmark 20th anniversary. Without a journal specific brand to refer to, we had to create an abstract representation of the narrative our brand partner had created in their supplied script.
Working closely with one of our trusted brand partners, we started by carefully storyboarding against their supplied script. Together we established the creative direction, being careful to work as closely to the umbrella brand as possible whilst still remaining linked to this journals somewhat minimal brand identity. We sourced and supplied music and voice over, and our end client was over the moon with the results!
Ready to tell us about your project?